Social media has become an integral part of our lives, and it is impossible to ignore the benefits it offers to individuals and businesses alike. In the modern era where social media plays a vital role in everyone’s lives, Instagram stands out as one of the most used platforms. Instagram has become a go-to platform for businesses and influencers looking to increase their brand’s online presence. One of the essential metrics that Instagram offers is views. In this blog, we’ll be discussing the importance of instagram views in building your online presence.
Increased Social Proof
Social proof is about showcasing to your audience that your brand or profile is popular and that many people are engaging with it. Instagram views play a significant role in your social proof. Having more views on Instagram videos tickles the curiosity of users, making them more likely to view your account and follow it. If your videos have a lot of views, people will automatically assume that your content is strong and engaging.
Greater Reach
When it comes to marketing your business online, the more people who see your content, the better. Instagram calculates algorithm based on engagements than followers and views are the starting point of engagement with your viewers. When someone views your post or video, they’re giving it a chance to attract their attention. The higher the number of views your content has, the greater the reach there is for your brand or profile.
Higher Engagement
It’s one thing to have a high number of followers on Instagram, but engagement with those followers is vital. Views on your videos can lead to higher engagement levels on Instagram, which ultimately results in being more visible on the Explore page or even the top post. Engagement on Instagram includes likes, comments, and shares of your posts. More views usually mean higher levels of engagement, which is beneficial for growing your brand and online presence.
Building Credibility
In today’s world, so many people use social media platforms to speculate about their online legitimacy. Instagram views play an essential role in building credibility for businesses and influencers alike. High video view counts tell your audience that people are interested in your profile and your content. When users see that a user has hundreds or thousands of views, they automatically assume that your content’s quality is high, and are more likely to follow your profile and interact with your posts.
Improved Customer Experience
Instagram is a visual platform, and users often rely on videos and photos to showcase their products or services. Customers often check out businesses’ Instagram profile to get a better idea of what they do, look like, or offer. High view counts on videos make Instagram users want to know more about your brand and what you offer. When users are confident in what you offer, they’re more likely to follow, like, and share your posts, which leads to improved customer experience.
Conclusion:
To sum it up, Instagram views play a crucial role in boosting your online presence by creating social proof, increasing your reach, generating higher user engagement, building credibility, and improving customer experience. Videos with high view counts provide businesses, influencers, and individuals the chance to showcase their brand’s quality, which helps in building a strong online reputation and engaging more followers. Instagram should be viewed as a long-term marketing platform, and monitoring video views is paramount to building a strong online presence on Instagram.
